The Chain is crypto-art. The Chain is an art chain of Ethereum-based NFTs artistically and cryptographically linked together. A new block on The Chain is an NFT artistically inspired by the previous block and cryptographically linked to it. 

The Chain is therefore a mix of an Exquisite Corpse and Chinese Whispers on a cryptographic continuum. The Chain is visually a never-ending chain of artworks and cryptographically a continuous string of hexadecimal characters of the SHA-256 hashes of its blocks.  

The Chain