Invented 160 years ago, yet continuously adopting new forms and new materials, the trunk embodies the timeless heritage of Louis Vuitton. A symbol of daring creativity that has withstood the test of time, it transports enthusiasts beyond the realm of possibility.

The VIA Treasure Trunk will open wonder to its owners through an ongoing series of digital keys which will unlock unseen collectibles of the Maison, such as :

Exclusive access to the Maisons future digital and physical collectibles only availabe for VIA Treasure Trunk holders. The first one will be unveiled alongside Pharrell Williams debut Mens show.

An opportunity to co-create the next chapters and collectibles of the VIA journey.

Exclusive access to engage on a platform dedicated to the VIA community. 

Access to events, including the opportunity to discover the emblematic Maison dAsnires, the cradle of Louis Vuittons heritage. And much more...

VIA Treasure Trunk

The voyage begins with the iconic Louis Vuitton trunk. Continually reinvented since its creation 160 years ago, the emblematic piece adopts new forms and materials as a beacon of innovation and creativity for the Maison. Today, Louis Vuitton has created the VIA Treasure Trunk, its first digital collectible, along with upcoming creations designed for those who seek travel that transcends dreams and reality. The trunk embodying the Maisons signatures is designed to inspire future creative endeavors.